![]() "Because of Game Pass, I can see where we fit in," says Tim Schafer, studio head of Double Fine, which Xbox acquired in 2019. From the start, Xbox made it clear that its studio acquisition strategy is all about getting subscribers, rather than simply selling more consoles. The drive for more diverse content is directly linked to Game Pass, the subscription service where players pay a monthly fee to access a library of games. But this time the company hopes to do it through a series of big studio acquisitions that it's made over the past two years, alongside games created by its established teams, like Rare and Mojang. It's why it built Kinect, and commissions games like Screamride and Viva Pinata. Ones that perhaps are not quite so obsessed with driving fast cars and shooting aliens. And I look at what the teams have built already this year, the things that we're going to show, and the things that are coming out later this year, and it is high quality, very different, and takes some creative risks." Xbox head Phil Spencer I am a fan of Xbox, obviously, but I don't mind going to 'are we the shooter box?' is it 'Gears, Halo, Forza, Gears, Halo, Forza'? I know all the memes about us. One of the things that really strikes me is the creative diversity in the portfolio. ![]() I get to sit back and watch more as a consumer. "All day yesterday I went through our full review of our July 23rd show," begins Xbox chief Phil Spencer. Check out the teams discuss life as a Microsoft-owned company here, and their thoughts on Microsoft's Xbox Series X strategy here. This is part of a series of features with Xbox Game Studios. ![]()
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